Salesforce x GPJ

Dreamforce 2026, held September 15-17 at San Francisco's Moscone Center, brought tens of thousands of Trailblazers together for three days at Salesforce's flagship event. Back for a second year alongside experiential agency George P. Johnson, Pop Life Photo rebuilt its custom AI trading card activation around something guests had never seen before: a badge scan that pulled each attendee's own Trailhead community stats straight into their card. What had been a personalized keepsake became a portrait of a guest's real standing in the Salesforce community, printed on the spot and built to be worn, traded, and shared. Over three days, 2,392 attendees stopped to make one.