Gradient blur background in purple tones, enhancing visual appeal for Pop Life Photo's event marketing.

Pop Life Photo AI-Powered Trading Card Activation at Dreamforce 2025

A one-of-a-kind activation designed for guest engagement and marketing-ready data collection.
14–16 October 2025
California, USA

AI-Powered Trading Cards at Dreamforce

Dreamforce 2025, held October 14–16 at San Francisco’s Moscone Center, brought together over 40,000 global attendees for three days of innovation and inspiration at Salesforce’s flagship event. Partnering with experiential agency George P. Johnson, Pop Life Photo delivered a custom AI-powered trading card activation designed to drive both guest engagement and marketing data collection. The experience transformed attendees into personalized Salesforce-inspired characters, resulting in 2,587 participants receiving physical, digital, and shareable keepsakes — with a total of 7,388 premium prints produced.

Let’s Connect

Trailblazer mascot welcoming attendees at Salesforce Community Cove, featuring vibrant blue backdrop with promotional text, plants, and event branding elements.
Person interacting with an AI-powered photo booth screen displaying colorful trading cards, with another attendee capturing the moment on a smartphone, at Dreamforce 2025 event.
AI-powered trading cards displayed at Dreamforce event, featuring colorful illustrations of attendees and branding elements, capturing guest engagement and interactive experience.
AI-powered trading card activation featuring a bear mascot with colorful trading cards displayed on a blue backdrop, highlighting participant engagement from the Dreamforce 2025 event.
Gradient blur background with vibrant purple hues, representing immersive video experiences for events like the Super Bowl Party by Pop Life Photo.

A strategic activation designed to turn 2,500+ attendees into qualified leads.

2,587

Sessions

7,388

Prints

105

Sessions/hr
Smiling woman holding AI trading cards in front of a blue backdrop with the phrase "Your smiling face belongs here," showcasing engagement at Dreamforce event.
AI-powered trading card activation at Dreamforce, participant engaging with interactive photo booth, colorful ring light, digital display showing trading card details.
AI-powered trading card activation featuring a bear mascot with colorful trading cards displayed on a blue backdrop, highlighting participant engagement from the Dreamforce 2025 event.
Purple gradient background with a textured edge, representing immersive experiences for events like the Sports Illustrated Super Bowl Party by Pop Life Photo.Colorful gradient background in shades of purple, enhancing the immersive experience of Pop Life Photo's event photography services.

In Their Own Words

“Pop Life team was creative, flexible, and collaborative. Couldn’t have asked for a better partner!”

Ash A.

GPJ / Creative Technologist

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