Sports Illustrated

Super Bowl weekend in San Francisco set the stage for one of the most anticipated events of the year: Sports Illustrated The Party presented by DraftKings. Held at the Cow Palace, the night pulsed with influencers, VIPs, and headline-worthy energy the night before kickoff at Levi’s Stadium. Produced in partnership with Medium Rare, SI The Party has become the gold standard for immersive brand activations, premium VIP table service, and star-studded performances. Our Glambot video booth delivered a celebrity-level red-carpet moment guests could not resist, while generating high-quality branded content built for instant social sharing.