Salesforce x GPJ
A one-of-a-kind activation designed for guest engagement and marketing-ready data collection.
14–16 October 2025
California, USA
AI-Powered Trading Cards at Dreamforce
Dreamforce 2025, held October 14–16 at San Francisco’s Moscone Center, brought together over 40,000 global attendees for three days of innovation and inspiration at Salesforce’s flagship event. Partnering with experiential agency George P. Johnson, Pop Life Photo delivered a custom AI-powered trading card activation designed to drive both guest engagement and marketing data collection. The experience transformed attendees into personalized Salesforce-inspired characters, resulting in 2,587 participants receiving physical, digital, and shareable keepsakes — with a total of 7,388 premium prints produced.
Let’s Connect
A strategic activation designed to turn 2,500+ attendees into qualified leads.
2,587
Sessions
7,388
Prints
105
Sessions/hr
In Their Own Words
“Pop Life team was creative, flexible, and collaborative. Couldn’t have asked for a better partner!”
Ash A.
GPJ / Creative Technologist